Nova Objects
Showroom · Gallery meets home
- Location
- Cape Town, South Africa
- Size
- 320 m²
- Type
- Concept project
- Direction
- Gallery meets home
Not a shop. A home you could live in.
Aisha Patel, 28, founded Nova Objects, a contemporary furniture and homeware brand. Most showrooms show rows of products; she wants customers to experience her pieces in fully designed rooms.
- Young
- Ambitious
- Minimalist
- Very brand conscious
- Loves architecture
- Interested in contemporary art
- Wants a highly Instagrammable showroom
“I don’t want them to feel like they are shopping. I want them to imagine themselves living here.”Aisha Patel
Walnut, limewash and amber light.
A neutral, minimalist palette and warm lighting, so every Nova piece reads clearly, with contemporary art as the focal point.
A walk through someone’s beautiful home.
320 m², 20 by 16 metres. From the street into the objects gallery, along the hall and through the walnut arch into the living room.
- 05Objects gallery
The first impression from the street: Nova’s objects, given room to breathe. 100 m²
- ·Hall and walnut arch
A pause, then the walnut arch frames the way in. 11 m²
- 01Living room
The hero room, where customers sit, linger and imagine. 61 m²
- 02Dining room
A round table set as if friends are about to arrive. 48 m²
- 04Reading and lounge
A quieter corner to try a chair with a book. 30 m²
- 03Bedroom
Even the bedroom is styled, because a home is more than a living room. 50 m²
Pieces you’d want to take home.
Sculptural sofaFurniture and lighting
Walnut coffee tableFurniture and lighting
Stacked side tableFurniture and lighting
Art pieceFurniture and lightingThe reveal
The sketchEvery room starts as a sketch.
01 · The archA walnut arch frames the way in.
02 · The sofaA sofa you want to sit in.
03 · The artArt as the focal point.
04 · The glowAmber light and a moonlit mirror.
Nova ObjectsGallery meets home.
Aspirational, and still welcoming.
We chose the living room, the first room guests meet and linger in. A neutral palette and warm light let many Nova pieces shine without crowding the room, while contemporary art gives it a photograph-ready focal point.
